AVAILABILITY OF CDIO AS A DRIVER OF CREATING SHARED VALUE

The purpose of this paper is to examine the applicability of CDIO to business education. Particularly, I examine the effectiveness of the CDIO framework in relation to Creating Shared Value (CSV), a concept that has been attracting attention in recent years in corporate management theory. As an example, this paper introduces a Project-Based Learning (PBL) class conducted in 2018. The class emphasizes collaboration with companies and focuses on experiencing actual business. In other words, students execute a real project given by a company. The feature of this class is that it does not end at simply the planning stage, but it moves to the actual executing stage. The class is also conducted with a focused awareness of CSV. The students learn not only to conduct business but also to create social value through business activity. In other words, the significance of this class is not just to experience business, but to find shared value through business activities. Although some challenges remain, it should be considered that the CDIO process can be useful for experiencing CSV through business education.